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Websites are popping up on the internet very rapidly. In fact, thousands of new websites are being hosted every day on the internet. As the competition for ranking continues to grow, the work of SEOs increases. There are a number of reasons for website managers to know their neighborhood. If you are using a shared hosting server, they can be good and bad neighbors sharing the same domain servers with your website.
Every website competes against other websites selling the same products or services. Your competitors might be using the same hosting service as you are. But most likely they will be on other networks. But that is irrelevant, what is important for you is to know why reverse IP domain check is important for you.
Let's start at the beginning, what's an IP address and what is its importance with search engines. Google defines it as "a unique string of numbers separated by periods that identifies each computer using the Internet Protocol to communicate over a network." Now this may sound like a lot of technical jargon but in fact it's quite simple to understand.
Everyone has a mailing address by which the postal, courier and other service providers are able to deliver our mail and packages to us. Similarly in the internet world IP addresses are like mailing addresses of computers. It's through these unique addresses computers are able to communicate with each other and exchange information.
IP addresses are also important for business providers. Some websites block IP addresses of certain countries.
An IP address is composed of a string of four number sets separated by (period) '.' signs. For example, 255.255.255.0 is an IP address. This is how your website's address appears on internet. When you use shared hosting services your IP address will be assigned to you whenever you use the internet. The same address will be assigned to another computer when you are off the internet. Your hosting server automatically does the IP address assigning a task.
If you have opted for a dedicated hosting service then your IP address will always be unique. That’s why the two classes of IP addresses are called Static and Dynamic. Static addresses can tell you the city and country where the computer is. A search will also reveal the name of the service provider and further in-depth info like latitude and longitude of the country where the computer is located.
All operating systems have commands to do DNS Lookup. There could be several reasons for you using this command. You might want to check the networks being used by your competition. The traffic they are getting. Or you might want to check your own domain or competition on your own network.
You would also want to check the speed of your internet connection. As traffic speed plays a vital role in online business providers. If a client gets frustrated because connecting to your website is slow he or she will switch. You will lose business which is something you don't want.
Very large and medium-sized organizations have now started using cloud services for their internet activities. Their website managers monitor the cloud service provider to ensure that their traffic is operating smoothly.
There a number of free reverse IP domain check providers on the internet. In simple terms, a reverse IP domain check will show you other domains that are hosted on the same server as you are. By entering your competitor's domain name or IP address you can gather information about their hosting service. Information about your own hosting service provider comes handy if you want to know how many other computers are sharing the same IP. There are a number of reasons for you wanting to do a reverse IP domain check.
If your traffic is slowing down and your customers are complaining you might want to shift your hosting service or get a static IP address server for your website.
Malware is distributed by spurious IP addresses across various networks and your domain network might have been attacked. This means that your web hosting service is not updating and protecting the network against malware attacks.
Your email provided by the hosting service might be labeling your clientele's email as spam. In this case you have to inform the provider that mails from your clients should not be labeled as spam. You can use the reverse-IP-domain-check tool to check if your client's domain has been labeled as 'bad' by Google and other search engines.
If you are managing an email server, your priority will be to protect it against spam and malware. When you protect your server you must also check that your clients' emails are not being blocked. Some spam protection applications do that.
Google and other search engines will warn you that your domain is in a bad neighborhood. This means that either malware is being hosted from your network or malware has infected your hosting service.
Learning the importance of what are IP addresses and how a reverse-IP-domain-check can help you in deciding whether you want to remain on the same hosting service or switch to another service provider. Or your business has grown extensively and you want to switch from a dynamic to a static service.
You will want to keep a watch on your hosting service provider. Check for other domains if you are using a dynamic hosting service. Monitor the connection speed. Keep a watch on your competitors.
All this information is important if you want to survive and grow in the internet age.