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To understand URL redirect is pretty simple, it’s a server-based function to send the user from one web location to another. The redirects are implemented for many reasons by websites due to the change of their address. Among them, the most significant motive is to synchronize your site with the latest search engine optimization techniques. Let’s not waste your time and dig into how redirects can affect your SEO.
You must bear in mind that 301 redirect has the most significant impact on SEO. Page Rank is the factor to measure how strong your webpage’s SEO is, and you must know its relation with 301 is.
Before 2016, 301 affected the page rank negatively, but things have reversed completely today. It was assumed that a website could suffer about a 15% loss in page ranking if it uses 301 redirects. Google’s former head of Webspam, Matt Cutts explained this procedure but didn’t mention an exact figure of loss that can be faced in page ranking due to redirects. However, it was officially announced on June 2016, that no website would face downfall in page rank due to the redirections. Instead, it can result in boosting the organic traffic of a webpage.
If you are familiar with SEO, then you might also know that not all redirects result in betterment. Some of them can be risky and can damage the SEO of a website. That makes it essential to know about the redirects associated with your website. You can use SST’s URL redirect checker!
As mentioned before, many redirects are implemented on a website. Before moving any further, let’s take a look at the functionality of all kinds of URL redirections.
This code indicates that there are a number of possible options a user can avail of. A typical example for it can be to switch from one language to another, which is commonly known as localization.
The 301 status code is used for transferring all the clicks on the old URL to the new one. It is used by the websites who make changes to their domain name and the businesses that have merged. You can identify it with the 301 redirect checker tool.
Similar to 301, 302 is also for moving the clicks to another URL, but it is only for a specific time and cannot be adopted permanently. The link juice is not transferred to the new URL; hence, the new URL isn’t ranked by search engines in this case. The new version of this code is changed to “found,” which previously was “temporarily moved.”
This HTTP status code is implied for temporarily transferring of clicks. 307 should be used during the maintenance of the server or for any other reason where it becomes mandatory to move material to a new URL.
It is a technique implied by websites for auto-refreshing the page after a specific time. Meta Refresh redirection is applied on every page rather than the whole site.
With various available redirects, it is essential to check redirects every now and then.
Using the redirect tracker will assure you that your websites’ traffic is not affected. For instance, you own a brand, which sells only a single product online, and you are introducing a new product line. No doubt, changing the domain name will help you target a wider audience. But the old visitors might not find your new website if they enter the old URL.
Hence, it is essential to use the 301 redirect code for avoiding the loss of existing traffic. And, if you do that, using the 301 checker tool will help you ensure that your new domain is redirecting the traffic from the older one. It is an effective way of redirecting a website without damaging its SEO.